fiat | our sky

As Fiat was releasing its first completely electric car, the Fiat 500e, we found a great reason to tell the story of our sky, through a one minute film that speaks to the heart and mind of the people in European cities. Shot during Covid-19 pandemic and strict lockdown regulations in London, Paris, Milan, Turin and Rotterdam, this piece is a testimony of the world slowing down and our air quality clearing up. More than ever, we asked people to “look up” and realise that this endless blue canvas could be a lot more like this if we chose to.